FIND 2020 CAMPAIGN ELEMENTS HERE
PLEASE NOTE: Dealer ads promoting the Land Pride Does That tractor/implement package must use one of our supplied dealer ads to guarantee coop reimbursement (product photo may be swapped for another LP product photo supplied from our website). Any other tractor/implement package ads must be submitted to kathy.cook@landpride.com for preapproval.
CLAIMS MUST BE SUBMITTED THROUGH DEALER ACCESS
Our Co-op advertising program is very simple and easy to use. Submit your claim online through DEALER ACCESS and receive your credit within a few days! Paper forms are no longer accepted. Co-op Credit Requests must be submitted within 45 days of ad placement. If you have any questions or problems submitting a claim, please contact lpcoop@landpride.com.
EASY TO USE! Land Pride offers dealers 50% Co-op allowance on local advertising up to $400 credit per print ad, or $400 credit per month of radio spots. See below for additional media and preapproval requirements. If all program rules have been met, your dealer account will be credited within a few days. Preapproval is required for any items not listed below and a preapproval number must be entered on the screen to continue the submission.
Printable rules can be found here.
| MEDIA | REQUIREMENTS | SUBMIT WITHIN 45 DAYS: |
|---|---|---|
|
• Local newspapers & local magazines only. No preapproval needed |
• Full page original tearsheet • Paid invoice from publication |
|
| RADIO | • Local stations only. No preapproval needed • $400 max. credit per campaign/month • Must mention LP 3 times in :30 commercial • Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers |
• Notarized script • Paid invoice from station • Dates & times ad ran |
| ONLINE |
• Preapproval is required. Send website link and artwork to lpcoop@landpride.com to verify |
• Printed screen shot of online ad within web page • Paid invoice • Dates ad ran |
| TV |
• Local stations only. Preapproval is required |
• Notarized script • Paid invoice from station • Dates & times ad ran |
| BILLBOARD |
• Local billboards only. Preapproval or location and artwork is required |
• Notarized date/location from billboard company • Paid invoice • Photo of billboard in place |
| SHOWS | • Preapproval is required • Reimbursement based on dealer level and equipment shown • Preapproval request must be sent to lpcoop@landpride.com • Preapproval number MUST be noted on online Coop Request form |
• Paid invoice • Photo of equipment at show |
