March 1, 2017 - 10:53am — Dee Warren
Land Pride personnel continue to crisscross the United States training dealers. In fact, since January 7th, we've been to such exotic locations as Tulsa, OK, Bryan, TX, Shelbyville, TN, and Jackson, MS, just to name a few.
In each 3-day session, we concentrate on feature benefits of core products so our dealers can better assist you. Heavy focus is placed on 15-foot rotary cutters, the RC2512, AFMs and All-Purpose Seeders. Other items included in the training are RTR12 Tillers, SGC0660 Grapples, BB12 and the new BB35 Box Blades, and our popular Grading Scrapers.
Dealers are briefed on the features, what the benefits of those features are, and why those features make Land Pride is better than the competition.
All this training is leading up to Kubota events at dealers across the US. Watch for special events in your area where you can check out Land Pride products paired with Kubota Tractors. As always, we'll have attractive financing incentives and great products. In one of my presentations, I borrowed a line from the old BASF ad campaign from several years ago: Land Pride doesn't make the tractor, we make the things that make the tractor better.
Watch for events near you this spring. And rest easy, knowing that dealer knows Land Pride because we trained him or her well!