• Coop Advertising

Co-op Advertising

CLAIMS MUST BE SUBMITTED THROUGH DEALER ACCESS
Our Co-op advertising program is very simple and easy to use. Submit your claim online through DEALER ACCESS and receive your credit within a few days! Paper forms are no longer accepted. Co-op Credit Requests must be submitted within 60 days of ad placement. If you have any questions or problems submitting a claim, please contact lpcoop@landpride.com.

EASY TO USE! Land Pride offers dealers 50% Co-op allowance on local advertising up to $400 credit per print ad, or $400 credit per month of radio spots.* (*Online and Billboards will be credited a maximum of $100 per month. All TV spots must be preapproved and will be limited to $400 credit per campaign/month.) See below for limits on individual ads and campaigns. If all program rules have been met, your dealer account will be credited. Preapproval is required for any items not listed below.

APPROVED MEDIA

MEDIA REQUIREMENTS SUBMIT WITHIN 60 DAYS:
PRINT

• Newspapers & magazines only
• No preapproval needed
• $400 max. credit per ad*
• Current product photo & logo must be present, along with product features or specs (must be a display ad, not classified ad)
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers
• Yellow pages, classified ads and Direct Publishing publications do not qualify

• Full page original
tearsheet
• Paid invoice from
publication
RADIO • No preapproval needed
• $400 max. credit per campaign/month*
• Must mention LP 3 times in :30 commercial
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers
• Notarized script
• Paid invoice from station
• Dates & times ad ran
ONLINE • Preapproval is required. Send website link to lpmedia@landpride.com to verify.
• $100 max. credit per month**
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• Printed screen shot of
online ad within web page
• Paid invoice
• Dates ad ran
TV • Preapproval is required!
• $400 max. credit per campaign/month*
• Footage must be sent to lpmedia@landpride.com
• Must mention LP 3 times in :30 spot & contain LP logo in trailer
• Footage may contain your tractor line (LP's portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• Notarized script
• Paid invoice from station
• Dates & times ad ran
BILLBOARD • Preapproval is required
• $100 max. credit per month*
• Billboard may contain your tractor line (LPs portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• Notarized date/location from
billboard company
• Paid invoice
• Photo of billboard in place
SHOWS • Preapproval is required
• Reimbursement based on dealer level and equipment shown
• Preapproval request must be sent to lpmedia@landpride.com
• Preapproval number MUST be noted on online Coop Request form
• Paid invoice
• Photo of equipment at show