• Coop Advertising

Co-op Advertising

CLAIMS MUST BE SUBMITTED THROUGH DEALER ACCESS
Our Co-op advertising program is very simple and easy to use. Submit your claim online through DEALER ACCESS and receive your credit within a few days! Paper forms are no longer accepted. Co-op Credit Requests must be submitted within 45 days of ad placement. If you have any questions or problems submitting a claim, please contact lpcoop@landpride.com.

EASY TO USE! Land Pride offers dealers 50% Co-op allowance on local advertising up to $400 credit per print ad, or $400 credit per month of radio spots. See below for additional media and preapproval requirements. If all program rules have been met, your dealer account will be credited within a few days. Preapproval is required for any items not listed below and a preapproval number must be entered on the screen to continue the submission.

Click for printable rules.

APPROVED MEDIA

MEDIA REQUIREMENTS SUBMIT WITHIN 45 DAYS:
PRINT

• Local newspapers & local magazines only. No preapproval needed.
• Preapproval required for direct mail or dealer publications
• $400 max. credit per ad
• Current product photo & logo must be present, along with product features or specs (must be a display ad, not classified ad)
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers
• EXCLUSIONS: Yellow pages, classified ads (with or without photos), direct mail postage, multi-state publications, and *Direct Publishing ads

• Full page original
tearsheet
• Paid invoice from
publication
RADIO • Local stations only. No preapproval needed.
• $400 max. credit per campaign/month
• Must mention LP 3 times in :30 commercial
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include competitive implement manufacturers
• Notarized script
• Paid invoice from station
• Dates & times ad ran
ONLINE • Preapproval is required. Send website link to lpcoop@landpride.com to verify.
• $100 max. credit per month
• Ads may contain your tractor line (LP's portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• Printed screen shot of
online ad within web page
• Paid invoice
• Dates ad ran
TV • Local stations only. Preapproval is required.
• If preapproved, $400 max. credit per campaign/month
• Footage must be sent to lpcoop@landpride.com
• Must show and mention LP 3 times in :30 spot & contain LP logo in trailer
• Footage may contain your tractor line (LP's portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• Notarized script
• Paid invoice from station
• Dates & times ad ran
BILLBOARD • Local billboards only. Preapproval is required.
• $100 max. credit per month (for all combined billboards)
• Billboard may contain your tractor line (LPs portion will be prorated) but cannot include any competitive implement manufacturers
• Preapproval number MUST be noted on online Coop Request form
• Notarized date/location from
billboard company
• Paid invoice
• Photo of billboard in place
SHOWS • Preapproval is required
• Reimbursement based on dealer level and equipment shown
• Preapproval request must be sent to lpcoop@landpride.com
• Preapproval number MUST be noted on online Coop Request form
• Paid invoice
• Photo of equipment at show